Good advertising should draw attention, make you think and/or say something. Jeseok Yi (aka Jeski), a Korean designer currently pursuing a Master of Fine Arts at Yale and legend of contests (winning many every year), does a little bit of everything. His work is mostly focused on public service over commercial advertising because he feels that "making poor people happy might have a much bigger impact than making happy people a bit happier."He has created ads (published and for contests) that include anti-smoking, environmental pollution, accessibility for the disabled, food donation and anti-war campaigns, to name a few. Aside from making a statement, he also successfully incorporates existing functional structures into many of his ads, helping to stop traffic in order to take a closer look. Here are a few of my favorites.
"What Goes Around, Comes Around"- Stop the Iraq War
"Air Pollution kills 60,000 people a year"
Ad campaign for National Resources Defense Council
"Place Food Here"- Tray placemat
City Harvest partnered with restaurants to deliver un-used food to hungry children.
"The more you smoke, the less you celebrate"
Anti-smoking campaign for American Lung Association
"For some, It's Mt Everest"
Help build more handicap facilities
And, although, most of his advertising is for public service, non-profit organizations, it doesn't mean he can't create a fun, eye catching commercial advertisement also. Check out the scrumptious video below!
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